According the Drapers online Fashion Sales were at a low by 2% in 2016. That’s the lowest since the 2009 recession when it hit 3.1%. What has caused this? This is very concerning especially when you consider that even BF (Black Friday) sales failed to drive spending. Many fell that it’s because consumers have become more flexible in their shop, and have left many retailers behind.
This could also contribute to the fact many shops were over stocked and with customers in the UK customers only seeing BF Sales as just the beginning of christmas sales.